Design and function meet in this
overdue redesign of the classic prescription drug bottle. It hopes to remove the variability in information placement and the difficulty in reading directions, which between them lead to the finding that 60 percent of prescription-drug users have taken medication incorrectly. Toothpaste tubes have undergone all kinds of transformations in the last 20 years, while prescription bottles have remained all but unchanged (except for those child-proof caps) for more like 60. Nice work!
(Expect the new bottles at Target pharmacies starting May 1.)
Check the link for a picture, if nothing else; the original article also has interesting notes on the user-interface problems of the standard bottle design, and other clever advantages of the new approach. Something for everyone!
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