Hah, you thought I wasn't going to post anything today

Twisty takes on the corporatization of breast-cancer awareness, and particularly the way it makes everybody feel like they're doing something, without anything's really getting done.

Thanks to the cancer industrial complex, now everyone can participate in marketing cheap crap to consumers, maintaining a “tyranny of cheerfulness,” and preserving the blue-eyed American family fantasy with its sentimentalized white nurturing mother centerpiece. It’s as easy as buying a bag of junk food.

Because, you know, if you're fulfilling the patriarchal ideal of womanhood, you'll end up staying well. sigh. (Good comments there too.)