The more things change...

An ad campaign that appears to be supportive of women other than anorexic models is actually offering them merely a parallel spot in the world of objectification and misogyny. I mean, I know it's a bra ad, but this is just embarrassing... Anyway, Mandolin captures the essential issue well here:

We as feminists should be deeply skeptical of a culture that offers absolution to fat women by granting them a shadow of the objectification which plagues skinny women.
. . .
Either way, women lose. We lose when we’re harrassed. We lose when we’re not harrassed. We’re objects of sex, or we’re objects of disgust. Either way, our sexuality is framed around the imagined desires of a "default" male. Allowing fat women to be sexually objectified is far from ideal — it is not a radical movement that will lead toward women’s equality.

There is power in the de-stigmatizing of fatness, but that's still a long way from a simple recognition of humanity...