Want to target a female demographic? No research or understanding needed; just color your product pink! Want to talk to women about things they care about? Don't try to find out what those things are; they're already "given" to be cooking, babies, and, I dunno, nailpolish.
All of these brilliant insights are captured in this Girl Gamer magazine debut (appropriately skewered by ds Fanboy). It makes me want to hurl. I think the models they were looking for are here or here, and maybe an appropriately sexy piece of equipment would be ... this? And I'm not even trying that hard, let alone hoping for profits. What maroons!
(via Xoverboard/Some Guy with a Website)
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