Wednesday, March 04, 2009

Branding the stimulus

stimulus logoI find myself surprisingly pleased with this new logo just announced for stimulus-bill-related projects. I guess it's partly that people will be made aware of the penetration and effectiveness of these undertakings, but partly a response to the logo itself, which is at once high-tech corporate and low-tech patriotic. I like the focus on "green" projects and also nuts-and-bolts stuff, and the way that the little flag element seems to emphasize that we're all working together. Perhaps it's a more modern version of this, although I'm not sure that the WPA has really been known as much for its graphics as for the ubiquity of its products.

(via Talking Points Memo)

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