It is more profitable for them and their large fast food and supermarket customers to handle and sell tomatoes that are harvested in two or three passes when they are green, indestructibly hard, and impeccably smooth skinned and have a couple of weeks of shelf life ahead of them. Taste does not enter the equation. "No consumer tastes a tomato in the grocery store before buying it. I have not lost one sale due to taste," one grower said. "People just want something red to put in their salad."Ack! Gotta get a garden plot up and running!
Wednesday, June 22, 2011
Why I love heritage tomatoes
But really, reading Why Supermarket Tomatoes Suck makes me want to skip tomatoes altogether from October through May...(sob)