There's been quite a bit of discussion this year about framing, a way of setting up the context in which concepts or ideas are viewed. This is fundamentally a contribution of George Lakoff, who excels at picking out implicit assumptions in the use and structure of language. It comes up right now in the political context, where it can have huge effects on how policy proposals are viewed by the public -- take "estate tax" versus "death tax," or "pro-choice" versus "pro-life" as examples of ways that different groups can establish entirely different language frames for discussing an issue.
Anyway, if you haven't bumped into this already, and/or are interested in ways to break out of the preset frames in which issues are being presented, here's a good quick overview of the idea and practical examples by Lakoff himself.
(thanks to Medley for noting this even without having time to write it up)
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