Thought for the day

The conventional thinking we are taught (and conditioned to think) employs what Edward de Bono calls 'rock logic'. Rocks being solid, hard, permanent, inert and unchanging. Like bricks, rocks can be added on top of one another to build structures. However there is also 'water logic'. This is fluid and flows according to gradient (context), and assumes form according to space (circumstance). If you add one rock to another, you get two; if you add water to water, it changes shape. Rocks analogous to a page of accounts and water to a piece of poetry. The former has units which add up to a conclusion, the latter has images which conjure up a perception.

-- Alan Fletcher

(via whiskey river)