Tuesday, April 24, 2007

Incremental progress

recycling symbolHere in Philadelphia, we're fighting to make our leaders care about recycling. Meanwhile, around the nation (most notably in California), innovative leaders and governments are trying to make the whole idea of "trash" a thing of the past through comprehensive recycling and repurposing, from the factory to the consumer.
They want industry to mimic biology, where one species' excrement is another's food. "We're not talking here about eliminating waste," McDonough explains. "We're talking about eliminating the entire concept of waste."
Very exciting stuff here, if usually behind the scenes -- I recommend reading the whole thing for a little optimism buzz for the day.

(via Rebecca's Pocket)

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