Beating a sick horse

Man, I knew I hated that new Tropicana oj packaging, but am still shocked to see it produced a 20% drop in sales in a single month. I guess when people find it that hard to find what they're looking for (the brand and the type of juice), they just grab something else.

Still, didn't they recently say they were getting rid of the new look? As of this week, all I've seen is a 5% tweaking, so that the font-size declaring the pulp content, etc., is more legible. They've still left all their brand recognizability (logo, font for brand name, etc.) and half of their user-friendliness on the cutting room floor.

(via kottke)